I-Mirror Desk
A cloud-based RFID smart mirror that records which frames are tried on, and when, in the optical store
I-Mirror Desk
Detects the eyewear being tried on via RFID and provides model-level analytics.
- Automatic detection with RFID
- Cloud recording
- Model-level analytics
Key features: RFID Smart Mirror
Although customers try on hundreds of frames in optical stores, it is mostly unknown which models attract interest. I-Mirror Desk uses the RFID tags on the eyewear together with proximity sensing technology to identify the frame in the customer's hand, record the moment of the try-on and send the data to the cloud. An ordinary mirror thus becomes a tool that contributes to store analytics.
Instant eyewear detection
Time-based tracking
Sales conversion analysis
Cloud system
Mobile app and web dashboard
Plug and play installation
Technical details.
Use the technical specifications to assess how well the I-Mirror Desk fits your system infrastructure and operational requirements.
- Product Type
- Smart eyewear try-on mirror with integrated RFID
- Area of Use
- Optical stores, eyewear points of sale, retail experience areas
- Core Detection Design
- RFID tags and precise proximity sensing technology
- Main Function
- Real-time detection of the eyewear customers try on
- Product Tracking
- Monitoring which eyewear model is tried on
- Time Tracking
- Recording the moment and time of each try-on
- Sales Analysis
- Analysing whether tried-on products are sold
- Store Analysis
- Evaluating the number of store visitors together with the number of frames tried on
- Data Recording
- Detected tags are saved to the cloud in real time
- Central Management
- Collecting and tracking data from all branches in one place
- Reporting Structure
- Detailed product reports by model, time and store
- Integration
- Works together with sales and marketing data
- Remote Access
- Access via mobile app and web page
- Installation
- Plug and play design
- Operational Benefit
- A design that reduces the need for extra staff and increases control
- Support
- Real-time technical support
- Multi-Branch Use
- Manage multiple I-Mirror Desk points from a single centre
- Data Visibility
- Access and monitor all data over the internet
- Customer Experience
- Turns an ordinary store mirror into a smart, data-generating experience point
Turn Eyewear Try-On Data into Sales Decisions
I-Mirror Desk collects the optical store's most valuable yet unmeasured data: what the customer tries on. This information creates a shared basis for decisions between the sales team and head office.
- See product interest
- Compare branches
- Easy commissioning
- Real-time support
What Is an RFID Smart Mirror?
An RFID smart mirror is a retail solution that automatically detects when a product is tried on, using an RFID reading system placed beside or behind a mirror in the store, and analyses this data. In optical stores, a small RFID tag attached to the eyewear frame is read by the system when the customer brings the frame in front of the mirror.
I-Mirror Desk combines this reading with proximity sensing technology to capture not just the product in stock but the product that is actually tried on. The records are sent to a cloud server; reports show which frame was tried on, at what time, in which store, and whether it was eventually sold. The solution works with RAIN RFID tags and is commissioned by adding tags to the existing eyewear inventory.
Store managers can therefore base window displays, stock quantities and campaign decisions on observation rather than guesswork. In multi-branch optical chains, data from all branches is gathered in a single dashboard, so regional differences are easy to spot.
